Co-Founders of Licensed2Sell

Richard “Dickie” Baxter & Vincent Reda

Richard "Dickie" Baxter and Vincent "Relentless" Reda, co-founders of the Licensed2Sell Team at Keller Williams First in New York, have built one of the Hudson Valley's fastest-growing real estate teams — and it all started with a friendship that goes back to childhood. Long before real estate, Dickie and Vinny were just two kids who grew up together, and that lifelong bond is still the foundation of how they run their business today.

Dickie got his start in real estate first, and it didn't take long before he was convinced Vinny needed to join him — though Vinny will be the first to admit he came in kicking and screaming. What began as a simple listing agent and buyer's agent partnership quickly turned into something much bigger. Today, Licensed2Sell has grown into a team of more than 20 agents serving buyers, sellers, and investors across Orange, Ulster, Sullivan, and Dutchess Counties.

Dickie and Vinny haven't always called Keller Williams home, but now that they're here, they'll tell you it's exactly where they belong. That sense of alignment shows in how they lead — investing heavily in their agents' education, teaching real estate classes, and staying deeply active in the local community they both grew up in. They've also built their reputation by staying ahead of the curve, using social media marketing and hands-on open houses to keep their pipeline — and their team — growing year after year.

At the end of the day, Licensed2Sell isn't just a team name. It's two childhood friends who turned a shared vision into a real estate powerhouse, and they're just getting started.

Relentless Drive. Rooted in Community. Powered by People.

Licensed2Sell is more than just a real estate team — we’re a movement of professionals committed to delivering exceptional experiences across New York’s Hudson Valley. From first-time homebuyers to seasoned investors, we lead with integrity, strategy, and relentless energy

Our agents are handpicked not just for skill, but for heart. Together, we’re building a brand where people always come first.

Ask us about education options available at no cost to you.

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Ask us about education options available at no cost to you. *